Durst Organization
New York, New York
Over the course of two years, I designed, developed, managed and implemented a set of visual standards to unify signage & wayfinding across the Durst Organization’s numerous Manhattan and Queens properties. In addition, I designed custom signage and graphics for new construction, plaza & lobby renovations, floor fit-outs, conference room spaces, art installations, vehicle wraps, and LEED interpretive signs. While interior tenant identification signs were standardized across Durst properties, those on the exterior were customized for each individual property and more prominently featured. The effort, which required daily communication and coordination with facility teams, property managers, fabricators, and architects, resulted in a more consistent and manageable sign graphics program for the organization.
675 third avenue
Building Identification
Sign Standards: Room and Regulatory (Applicable to all properties)
Standard Tenant Identification (Door Application)
Standard Tenant Identification (Glass Application)
Standard No Smoking Stanchion
Plaza Information Plaque
1133 Avenue of the americas
Building Identification
Property Plaque
Custom Major Tenant Identification
114 W 47th Street
Building Identification
205 E 42nd Street
Building Identification
1155 avenue of the americas
Building Identification
LEED Interpretive Signage
One Five One
Custom Major Tenant Identification
ONE bryant park
Conference Room Interpretive Signage & Custom Illustrations
Interior Identification at Reception
MISCellaneous
Cargo Van Graphic Wrap