NYC2012 Olympic Bid

Set of 33 sport icons created for the New York City’s Bid for the 2012 Olympic Games. In addition to prominently being featured in the candidature bid book, the icons were used in a wide range of applications including NYC2012 official communications, marketing materials, office signage, vehicle wraps, and merchandise available airport terminals, Bloomingdale’s and select stores across the city. The icons also made their appearance on limited edition collectible pins (National Bid design shown) and the New York City subway Metrocard.