As lead designer & illustrator, I developed a set of unique sport pictograms and environmental graphics establishing the "Look of the Games" for New York's
Bid for the 2012 Summer Games. In addition to being prominently featured in the Bid Book, pictograms and graphics were used for promotional events and print campaigns, vehicles and merchandise. They were also incorporated into signage for NYC2012 offices.
Completed while at 212 Associates.